Why is video marketing not only substantial but also essential to business strategy?

Written by Mariam Yeritsyan
December 10th Friday

Video marketing has a great importance in developing the e-commercial world. It should be one of the drivers of business innovation. Promotional videos or commercials are one of the most creative and beneficial digital marketing tools out there.

Demand for online videos is growing exponentially. 6 out of 10 people prefer to watch videos online which means that we have to give high priority to video content. There are some of the most leading video platforms that we can use and publish on:

  1. YouTube

  2. Vimeo

  3. Twitter

  4. Facebook

  5. Instagram

  6. TikTok

  7. Snapchat

YouTube is available to many different audiences with over 1.9 billion monthly active users. Many different groups of customers seek solutions or pursue industrial impact on the video platform. Target your audience.

There are some reasons why video marketing is not only substantial but also essential to business strategy:

  1. Videos show your product better- they are very useful actually for business.

  2. Videos promote visual explanations- the human brain prefers visuals.

  3. Highlight your company’s achievements- tell your customers about your successions.

  4. Customer conversations increasement- video conversation rates are higher than other marketing content.

  5. Boost sales- customers are more likely to go shopping after watching a product video.